Marketing for Hair Salons
By Selena Schaefer
Are you using Facebook to market your salon services and products?
According to http://www.beauty-salon-marketing.co.uk/internet-salon-marketing-reasons-use-facebook, facebook Marketing expert Martin Smith says you should be.
In 2007, Martin says ” Social networking sites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs around the world. To keep your business current, you should at least be familiar with the latest social media marketing techniques and viral technologies, including Facebook and its array of powerful features.
Facebook recently crossed the 100 MILLION member mark. That’s no small number for sure. Yet, millions more will join this incredible platform in the coming months and years. And the vast majority will be seeking to use Facebook primarily for business purposes.” In 2011 facebook has exceeded 500 million users.
Also the Top 10 reasons to use Facebook in your salon are as follows:
1.Meet your peers
2.Find business contacts
3.Instant gate opener
6.Develop your personal brand
7.Target your niche
8.Get rapid top Google placement
9.Place targeted ads
10.No cost marketing
Below is one of the video’s in Martin’s Beauty Salon Marketing Series.
Not Marketing your salon can also hurt your business. http://www.beauty-salon-marketing.co.uk/eight-little-sins-that-stop-beauty-salons-from-growing-their-business/.According to Martin some of the things that salons can do to help their business are, instead of working “in” your business, you should work “on” your business. Failing to create and use a Marketing plan is a very common mistake. Salons that use a Marketing plan can experience 30% higher sales.Being consistant with your plan and very important, having a system in place will make your life so much less stressful. Remember to Market to your current customers as well, these customers are the ones that bring you in new ones. Please don’t forget to track your Marketing efforts to see what is working and what is not. Find out your target market and market to all the people in that market. Offer add on’s to your services when you have the client in your chair and have their full attention. And finally ask yourself, how does your salon stand out from all the others? Differentiate your business.
Here is an example of a salon/spa’s Marketing video. This video may give you idea’s on how you may want to enhance your current website or if you don’t currently have a website you may want one after watching this video.
Martin Smith has a wonderful website that I found all this information on. Please take some time to visit his website as well as his facebook page. As a previous salon owner, I wish I would have done alot of the things Martin suggests. Running a business is very stressful and with the points that Martin has, I think I would have enjoyed the experiecne alot more.